Pure Azul was started by three friends with a single passion: great tequila. After years of sampling and enjoying it, we set our sights on making it… and Pure Azul Beverage was born.
The idea for our Azulana sparkling tequila came to us the way most ideas do, while relaxing with good friends after a long day. But unlike other potential business ventures, this one held an attraction we couldn’t deny. We realized that not only did we have a unique product idea, but that between us, we had the right combination of beverage industry experience, distribution knowledge and tequila production expertise to make it happen. And better yet, we would be able to do it sustainably, in a way that supported the agave farming community.
There’s a saying that goes “The journey of a thousand miles begins with one step.” I like to say “The business journey of a lifetime begins with 4 shots of tequila, a splash of sparkling water and a light bulb moment.”
The Pure Azul mission is to reintroduce tequila to the public the way it was meant to be experienced. The smooth taste and feel of a quality tequila makes it perfect for sipping; by dispelling the image of a harsh party drink, we help our customers enjoy it in a way that is fun yet compatible with their healthy lifestyles. We are the first beverage company to create a 100% blue agave sparkling tequila made exclusively with natural ingredients.